CRBP Branding

Class project

 

The Charles River Bike Path does not currently have its own branding and is mostly known as the Paul Dudley White Bicycle Path, which includes the Esplanade.

This branding system would unify the path and provide helpful information to commuters, tourists and recreationalists alike.

I first created the logo, which is based on the loop wave style bike rack and is also meant to reflect the river and the path itself. I extended the shape of the logo across the rest of the brand and assembled a fairly limited color palette to unite all of the elements.

 
LONG-GUIDE.png
 

Logo Sketches

 
blanket.png
spokes.png
 
bike-rack-sketches.png
purple-and-blue.png